In-group Bias

What is it?

In-group bias, also known as in-group favoritism, is a cognitive bias where individuals tend to favor and support members of their own social, cultural, or identity group over those from other groups. This bias can lead to a preference for one's own group, an "us vs. them" mentality, and the strengthening of social cohesion within the in-group. While in-group bias is a natural social phenomenon, it can also result in prejudice, discrimination, and challenges to diversity and inclusion when taken to extremes. Awareness of this bias is crucial for promoting fairness, diversity, and understanding between different social and identity groups.


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How it relates to disinformation?

Selective Acceptance of Information: Individuals influenced by in-group bias may be more inclined to accept and spread disinformation that aligns with the beliefs and values of their in-group. They may be less critical of information that supports their group's perspective.

Echo Chambers: In-group bias can contribute to the formation of echo chambers, where individuals primarily interact with and consume information from members of their own group. This limited exposure to diverse perspectives can facilitate the spread of disinformation within the echo chamber.

Skepticism Toward Out-Group Information: Those influenced by in-group bias may be more skeptical of information coming from out-groups, even if it is accurate and credible. This skepticism can make it challenging to correct disinformation when it originates from an out-group.

Polarisation and Division: In-group bias can contribute to polarization and division between different groups, making it easier for disinformation to exploit existing divides and fuel intergroup conflicts.

Group Loyalty Over Facts: People influenced by in-group bias may prioritize loyalty to their group over factual accuracy. This can lead to the spread of disinformation within the group if it aligns with the group's narrative.

Selective Sharing: In-group bias can influence what information individuals choose to share on social media or in discussions. They may be more likely to share disinformation that supports their group's position, contributing to its wider dissemination.

What can I do about In-group Bias?

  1. Acknowledge Your Bias: Recognize that in-group bias is a natural human tendency. Self-awareness is the first step in addressing it.
  2. Diversify Your Information Sources: Seek out information and perspectives from a variety of sources, including those outside your usual in-group. Exposure to diverse viewpoints can broaden your perspective.
  3. Practice Empathy: Try to understand the experiences and viewpoints of individuals from different backgrounds or out-groups. Empathy can help counteract biases.
  4. Challenge Your Own Assumptions: Regularly question your own beliefs and assumptions. Ask yourself why you hold certain views and whether they are based on evidence or bias.
  5. Engage in Civil Discourse: Engage in respectful and open discussions with people who hold different perspectives. Constructive dialogue can help break down barriers created by in-group bias.
  6. Be Open to Change: Be open to revising your beliefs when presented with new evidence. Avoid being rigid in your thinking and consider the possibility that your in-group's views may not always align with truth and accuracy.
  7. Hold Yourself Accountable: Take responsibility for your actions and choices, particularly when it comes to sharing information or making decisions based on biases.
  8. Promote Inclusivity: Advocate for inclusivity and diversity in your workplace, community, and online spaces. Encourage platforms and organizations to address bias and create more inclusive environments.

Suggested use in training

Divide participants into two groups, creating an in-group and an out-group. Assign arbitrary characteristics or preferences to each group. Then, present a series of scenarios and discussions where participants experience bias. Afterward, facilitate a discussion on their experiences and the impact of in-group bias. Organise debates on controversial topics, assigning participants to argue for or against specific positions. Encourage participants to research and prepare evidence-based arguments. After the debates, facilitate a discussion on how in-group bias may have influenced perceptions of the arguments. Conduct workshops on cross-cultural communication and negotiation. Provide scenarios where participants must communicate and collaborate with individuals from different cultural or identity groups.