Bias Blind Spot

What is it?

The "bias blind spot" is a cognitive bias where individuals perceive themselves as less biased than others, often believing in their own objectivity while easily identifying biases in other people. This self-awareness blind spot leads to challenges in recognizing one's own prejudices and judgment errors. It significantly impacts decision-making, as individuals may not consider how their own preconceptions influence their choices. In social and group contexts, this blind spot can cause conflicts and misunderstandings, as everyone may view themselves as objective while seeing others as biased. Reducing the bias blind spot requires awareness and education about cognitive biases, introspection, seeking external feedback, and considering diverse viewpoints. This heightened self-awareness is crucial for more balanced and fair decision-making in both personal and professional realms.


Video by Sprouts Learning Co. | Used under Creative Commons license

How it relates to disinformation?

Selective Acceptance of Information: People with a strong bias blind spot may selectively accept information that aligns with their pre-existing beliefs and dismiss information that contradicts them. This tendency makes them more susceptible to disinformation that aligns with their views.

Difficulty in Recognizing Own Susceptibility: Those with a pronounced bias blind spot might not recognize their own vulnerability to disinformation. They may believe they are able to objectively discern truth from falsehood, even when they are influenced by their own biases.

Amplification of Echo Chambers: The bias blind spot contributes to the formation of echo chambers, where individuals are exposed primarily to information and opinions that reinforce their existing beliefs. In such environments, disinformation can spread more easily, as contradictory information is often disregarded.

Challenges in Correcting Misinformation: People with a bias blind spot may be resistant to corrections or fact-checking, particularly if these efforts contradict their beliefs. Their perceived self-objectivity can make them less open to re-evaluating information based on new evidence.

Impact on Social Media and Information Sharing: On social media, where disinformation can spread rapidly, the bias blind spot can lead individuals to share biased or false information without critical evaluation, perpetuating the spread of disinformation.

Andrea Eskin |
Andrea Eskin |

What can I do about Bias blind spot?

  1. Educate Yourself About Biases: Understanding various cognitive biases and how they work is the first step. Knowing about the bias blind spot itself makes you more aware of its potential impact on your thinking.
  2. Practice Self-Reflection: Regularly reflect on your decisions and beliefs. Ask yourself if you are favoring information that confirms your existing beliefs and disregarding opposing viewpoints.
  3. Seek Diverse Perspectives: Expose yourself to a range of viewpoints, especially those that challenge your preconceptions. This can help you see issues from different angles and recognize your own biases.
  4. Foster Openness to Feedback: Encourage others to provide feedback on your opinions and decisions. Constructive criticism from trusted colleagues, friends, or family can help identify blind spots in your thinking.
  5. Engage in Critical Thinking: Question your assumptions and the validity of the information you receive. analyse arguments critically, looking for evidence and logical consistency.
  6. Slow Down Your Thinking: Avoid making snap judgments. Deliberate thinking allows you to consider various aspects of a situation, reducing the influence of implicit biases.
  7. Practice Mindfulness and Emotional Awareness: Being mindful of your emotional states can help you recognize when your judgments might be clouded by emotions rather than facts.
  8. Develop Empathy: Try to understand things from others' perspectives. Empathy can reduce the tendency to view your own perspective as the only correct one.
  9. Stay Humble and Open-Minded: Recognize that no one is completely unbiased and that being wrong is a part of the human experience. This attitude helps in being more receptive to new information and viewpoints.

Suggested use in training

Create role-playing scenarios where participants must argue a point of view that is opposite to their own or represent a perspective from a different cultural or social background. After the role-play, participants discuss how this exercise affected their understanding of the issue.
Outcome: This activity fosters empathy, open-mindedness, and the ability to see and consider multiple sides of an issue, which is crucial in overcoming the bias blind spot.

Provide participants with articles, news stories, or social media posts containing a mix of accurate and inaccurate information. Ask them to identify potential biases, logical fallacies, and inaccuracies. Participants can then research to verify the facts and discuss their findings.
Outcome: This exercise sharpens critical thinking skills and reinforces the importance of fact-checking, helping individuals to be more discerning about the information they accept and share.